I’m a graphic designer interested in packaging design, specifically how it influences consumer behavior. I'm also drawn to influencer marketing, where PR packages are sent to influencers to create unboxing moments on social media. These boxes are designed not just to showcase the product, but to create an experience that's exciting, photogenic, and worth sharing.
As someone who pays close attention to how and why people shop, I’ve realized that packaging and influencer marketing are two of the most powerful forces behind today’s purchasing decisions. For younger generations especially, the way a product looks and who’s holding it often matters as much as the product itself.
This project explores the intersection of packaging design and social media marketing, and how they work together to create memorable brand experiences. Each package design is a reflection of my curiosity, style, and desire to work at the intersection of design, culture, and consumer behavior.
