Hoppy Hour brewery is a branding graphic design project for a non-alcoholic beer that seeks to address America’s college drinking culture by introducing a healthier and socially desirable alternative. HHB believes in a mindful approach to social drinking, redefining and expanding what it means to party responsibly.
As a beer drinker myself and a college student, I have seen the need for change in the beer industry. By embracing modernity, my design cultivates a neutral, positive and inviting brand ethos that appeals to a diverse audience. Beer can be for everyone and Hoppy Hour is here to prove it. Hoppy Hour aspires to reshape perspectives and foster a diverse, inclusive beer culture for all.
