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FC St. Pauli 2017/18 Kits

Henry Adam Dougherty

FC St. Pauli is a very popular football club in Hamburg, Germany. The 2017/18 kit designs were inspired by the impressively creative murals covering the city and club's home pitch. Brush strokes and drips were used to link all 3 kits together in a cohesive graphic story. The home kit recreates the popular striped fan flags. The away kit mimics the colored bleachers in Millerntor-Stadion Stadium. The third kit is covered in a dripping camouflage print, which is littered with hidden jolly roger skulls (The club's tertiary logo). As an on-field graphic designer, i am tasked to create graphic stories for all of our soccer assets (College, retail and international) after my apparel designer is finished designing the garment.

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