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Sad Cow Machine

chase middleton

Stop Unnecessary Neglect (SUN) is a social media campaign using different design styles and series to raise awareness of the inhumanities within factory farms. It focuses on shedding light on the cognitive awareness, intellect, and emotive capacity of farm animals abused daily for human consumption. The goal of this campaign is to gain support for humane farming practices and for viewers to empathize with the animals by seeing them as more than just something to consume. These animals are living beings with feelings and should be treated as such.

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