Reclaim is a lifestyle brand that tackles sustainable habits. In the realm of habitual sustainability, there are plenty of aspects to tackle. How long are your showers? Do you turn the lights off when you leave a room? Do you utilize reusable cups? This small grayish area is where Reclaim fits into society, these little habits that add up over time. Over the past 9 months, Reclaim has done a series of small campaigns, targeted at college students using social media and print assets. Through these campaigns, the brand aimed to change habits, and habits are contagious, therefore helping better the entire campus through a small group of habit of individuals who altered their behavior.