Each of these images were created as part of a brand identity for Jackson Michigan's Tonie Arcon. Anthony Coffie, aka Tonie Arcon works as an investment banker on Wall Street during the day, and is a hip hop musician telling the story of growing up on the streets of Jackson, MI at night. In this story we birthed the idea of DAY AND NIGHT, creating photoshoots showing the contrast of the two lives he lives. Through working with Tonie, I was able to develop my skills in creating a brand identity for a musical artist and further explore complex lighting methods such as light painting with fireworks and bounce lighting with reflectors and smoke bombs.
