- Ph.D., Northwestern University, 1993 B.A., University of Michigan, 1985
Aaron Ahuvia is an award-winning educator and researcher who explores consumers’ involvement with products and services that they love, as well as the nature of contemporary consumer culture with a special focus on how people can build successful lives within this environment.
Ahuvia is a widely published author, the former Vice President for Academic Affairs for the International Society for Quality of Life Studies (ISQUOLS), and former associate editor for the Journal of Economic Psychology. He has worked or taught internationally in Italy, Finland, Denmark, Israel, Jordan, Yemen, Singapore, Rwanda and Kazakhstan, and has been awarded the first US government grant project in Libya since the lifting of sanctions. His teaching and scholarship have been recognized at the University of Michigan-Dearborn, where he was the winner of the 2007 Distinguished Research Award and was named the 2001 Faculty Member of the Year.
Ahuvia has published academic research in leading scientific journals and reference works. In addition to many academic publications, Professor Ahuvia’s research has been quoted in Time, The New York Times, The Wall Street Journal, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular Television shows such as Oprah.