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TENFOLD: Wins National ADDY Award

National ADDY award in front of the Tenfold sign wit disco balls surrounding it.

Rachel Friedman (BFA 92), CEO and founder of TENFOLD, has been selected by the American Advertising Federation , as a 2022 National ADDY Award recipient, one of the most statistically difficult creative recognitions to achieve.

Friedman says, We are so excited about our completely new retail concept, TENSPACE! We are proud and honored to know that the judges of the American Advertising Federation recognized our immense team effort with this special award. We are grateful to our client, Rudis, for taking a leap of faith with us and trusting us to bring their brand and culture story to life through experiential activation at TENSPACE.”