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Seth Ellis Interviewed on ThinkProgress About Google’s New Logo

Google logo

In the contentious wake of Google’s logo redesign this week, ThinkProgress tapped Stamps Assistant Professor Seth Ellis for his opinion on the change. Triumph or catastrophe?

Ellis thinks the new logo looks like it was designed by committee to appear like friendliness.” It’s as if a focus group made entirely of people without friends asked themselves, what would a friendly logo be?. It’s almost this fake, artificial intelligence, the machine trying to act like your friend. And when Google as a corporation tries to do that, they sound like an automated friend-bot.”

Love/​Hate: Design Experts Debate The New Google Logo | ThinkProgress