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Micaela McCabe Uses Product Design for Social Good

July 29, 2019

After working in the commercial product design world for over five years since graduating from Stamps, Micaela McCabe (BA ‘13) carved out a role at her design firm that allows her to focus on both design and social impact.

We established a partnership between our water bottle brand, Ello and a non profit that pursues women’s empowerment by installing solar powered water systems in rural communities around the world. I designed a custom line of drinkware products and 100% of the profits will go toward funding one of these systems, with a goal to raise $20,000 by the end of 2019.

I just returned last week from a user-research trip with our partner in Kenya to potentially design a custom product to go with the system and help replace single-use plastic water bottles that are so heavily used in places without easy access to clean water. It was a particularly impactful trip for me because I got to return to the Maasai region of East Africa that I first visited in 2013 on a Stamps Eco explorer trip with Prof. Joe Trumpey, but this time in a professional design capacity. It felt very much the like the culmination of what I was working toward with my art education.

H2OpenDoors | Ello Products

Micaela McCabe Uses Product Design for Social Good