The project was extra meaningful to Desmaras’ design team, as many of the members involved have Latinx or Latin American origins.
“It was kind of a dream project that came true,” Desmaras said. “I feel a sense of pride among my other Latinx colleagues as well, because there’s a sense of stakeholdership between everybody. This exhibit represents something about their culture, and Latinx culture is very diverse in itself.”
As the owner and creative director of Museum Environments, Desmaras plays into an “interdisciplinary” way of designing. Artists, designers, and artisans that are cultural stake-holders of the Latinx community were invited to participate in the design process.
“I brought in illustrators and hand-letterers in designing the gallery. This way, we’re also able to express the sort of diversity within Latinx culture.”
Desmaras and his firm specialize in multicultural and bilingual exhibits, with accessibility as a key goal. Desmaras says that multilingual exhibits can aim to unite, and not segregate bilingual families who are experiencing a museum.
“Around 21% of households in the United States speak another language other than English at home. A bilingual exhibit is a way of inviting folks in,” Desmaras said. “What happens often is that non-English speaking family members might go to an exhibit with their English-speaking kids, and you don’t want to segregate them. You want to keep them together, reading simultaneously.”
Desmaras says that even in the digital age, museum environments are still a viable career path for aspiring artists.
“People will still want to go see things and new places. If you’re a graphic designer, you can do that through museum environments,” Desmaras said.
Desmaras points to the purpose of his work that is most rewarding.
“Each project has its own demographic, its location, its mission, and its purpose. The Latinx exhibits have sort of innovated a way of integrative design,” Desmaras said. “It wasn’t until I was doing museum exhibits that I just sort of fell in love with that work.”
Story by Katelyn Stuck.