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Bruce Tharp Receives Fulbright

Photo of Bruce M. Tharp wearing a black t-shirt, jacket, and glasses.

The United States Depart­ment of State and the J. William Ful­bright For­eign Schol­ar­ship Board recently announced that Stamps School Asso­ciate Pro­fes­sor Bruce M. Tharp PhD has been awarded a U.S. Ful­bright Global Scholar grant for the 2021 – 2022 aca­d­e­mic year.

Since its estab­lish­ment in 1946 by Con­gress, the Ful­bright Pro­gram has given more than 390,000 stu­dents, schol­ars, teach­ers, artists, and sci­en­tists the oppor­tu­nity to study, teach and con­duct research, exchange ideas, and con­tribute to find­ing solu­tions to shared inter­na­tional concerns. 

Tharp will spend his Ful­bright year in Scot­land at the Glas­gow School of Art’s Inno­va­tion School’s Health & Well­be­ing Pro­gramme and Dig­i­tal Health and Care Insti­tute, research­ing and cre­at­ing a series of dis­cur­sive design inter­ven­tions (arti­facts and inter­ac­tions), which enable the pub­lic to bet­ter reflect upon and dis­cuss with loved one their end-of-life val­ues, and poten­tially take actions toward advance care planning.

Tharp also plans to col­lab­o­rate with the inter­dis­ci­pli­nary End of Life Stud­ies Pro­gram at Uni­ver­sity of Glas­gow and national pro­grams run by the Scot­tish gov­ern­ment, includ­ing Cycling With­out Age. 

In addi­tion to his role as a pro­fes­sor and researcher at the Stamps School, Tharp is an author, an award-win­ning prod­uct designer, and an entre­pre­neur with patents, cor­po­rate and non-profit clients, inter­na­tional exhi­bi­tions, licensed prod­uct ideas, and small-scale and mass-man­u­fac­tur­ing for over 20 years. He has also worked as a design researcher and socio­cul­tural anthro­pol­o­gist within a cor­po­rate con­text inves­ti­gat­ing the future of work and the built envi­ron­ment pro­to­typ­ing spec­u­la­tive arti­facts and gen­er­at­ing insights for future strat­egy and prod­uct design.

Dis­cur­sive design is par­tic­u­larly good at help­ing sur­face users’ val­ues, beliefs, and atti­tudes, which are more dif­fi­cult in con­ven­tional design research that empha­sizes aes­thetic, usabil­ity, and use­ful­ness pref­er­ences of arti­facts,” Tharp said of his hopes for the upcom­ing Ful­bright year.

End of Life is an impor­tant topic and one in which sen­si­tiv­ity is impor­tant to under­stand and which is likely gen­er­al­iz­able or relates to other com­plex inter­per­sonal and social issues.”

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