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Jordyn Axelrod: In Her Circle

In Her Circle

Jordyn Axelrod

Undergraduate
As a designer, I strive to spark human connection and vulnerability through my work. In Her Circle is a mini podcast and digital brand offering young women a space to connect, share experiences, learn, and grow. Each episode explores the nuance of various relationships, candidly delving into themes of friendship, sisterhood, and female entrepreneurship through raw conversation. The podcast is paired with a vibrant brand identity that brings it to life. With a bold color palette of green, pink, cream, and yellow, and a combination of handwriting, sans serif, and script typography, the In Her Circle community aims to feel fresh and inviting. Each female guest on the show is also styled, photographed, and represented in In Her Circle’s visual content. This project –– facilitating and recording conversations, editing audio, designing graphics, conducting photoshoots, and retouching imagery –– has allowed me to utilize my podcast format and design choices as pathways to foster togetherness. I am passionate about visual communication and branding and aspire to launch my professional career as a graphic designer upon graduating from Stamps.

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