Stamps junior Jordana Schrager’s company, Sideline Sneakers LLC, has sold more than 10,000 pairs of Skicks — canvas sneakers in college logos and colors.
University of Michigan junior Jordana Schrager is an arts major with a business minor on pace to graduate next year — but she’s already putting both disciplines to work.
Schrager, 21, took her hobby of making custom artwork shoes for her friends and classmates and made it into a business that has sold more than 10,000 pairs of licensed footwear in dozens of college logos and colors.
She is co-owner of Boca Raton, Fla.-based LLC, which markets the high- and low-top canvas sneakers under the brand name Skicks.
How UM student tied academics, artsy hobby into Converse-style sneaker startup | Crain’s Detroit Business