Gensler, the leading global design firm, announced that Jill Nickels (née Snyder, BFA ‘81) has taken the Studio Director role acting as a senior manager in the company’s San Francisco office. Jill will lead the management efforts for projects in the Lifestyle studio, overseeing a wide range of practice areas such as retail, hospitality, and brand design.
With more than 20 years of experience in strategy and brand building for brands such as Mountain Hardwear and Marmot, Jill brings her deep knowledge of outdoor industry marketing communications and business development to Gensler’s lifestyle studio. Prior to joining Gensler, Jill was Vice President of Strategy and Business Development with Hanson Dodge Creative, and led efforts to develop the brand experience through all communication channels of the active lifestyle consumer. She was instrumental in developing the integration of a brand’s personality in all physical environments including global retail build outs for numerous brands.
“In today’s ever changing business climate it is essential to build an emotional connection through user engagement. It begins with building a brand and defining a personality and may take shape in physical buildouts. Gensler has a long history of helping brands express themselves in new ways and I am excited to expand these capabilities at such a pivotal time.”