Carson Hart: Forbes 30 under 30

For Bridger and Carson Hart, color isn’t just an aesthetic choice; it’s a way to rethink how we experience online shopping. That vision has earned Carson Hart (BFA ​’19) recognition as a Forbes 30 Under 30 honoree and helped launch Hoppn, the sibling duo’s AI-powered color search tool designed to make browsing products as intuitive as spotting your favorite shade in the real world.

Available as a no-code Shopify extension, Hoppn allows shoppers to search for products based on the colors they’re drawn to. Powered by a patented color-wheel system, the technology scans product images, identifies a wide range of hues, and accurately tags multiple shades, even within patterned or multi-colored items. The result is a more innovative, more human way to shop online.

By blending design thinking with cutting-edge AI, Bridger and Carson Hart are demonstrating that even the smallest details, such as color, can lead to significant shifts in how we interact with products online.