Bryant Yee: Core77 Package Design Awards

Congratulations to Bryant Yee (BFA 2011), who has been selected as Student Runner-Up in Core77’s package design awards! Check out http://​www​.bryan​ty​eedesign​.com for more examples of Bryant’s work.

INSIDE AND OUTSIDE THE BOX: REDESIGNING LED PACKAGING
This project aims to bring awareness to socially responsible LED packaging. Current packaging does not maximize sustainable materials or construction, while also failing to clearly convey information. My packaging design uses only post-consumer recycled paper, promotes recycling old bulbs, and supplies the consumer with updated information through modern graphic design.

Juror Joshua Handy commented, ​“We loved the level of consideration that was evident in this design. It’s an important skill for the designer to know when to break the rules and also how to do it elegantly.”

http://​www​.core77des​ig​nawards​.com/​r​e​c​i​p​i​e​n​t​s​/​i​n​s​i​d​e​-​a​n​d​-​o​u​t​s​i​d​e​-​t​h​e​-​b​o​x​-​r​e​d​e​s​i​g​n​i​n​g​-​l​e​d​-​p​a​c​k​a​ging/