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Stefan Sagmeister

Design and Happiness


Thursday, November 8, 2012
5:10 pm


In-person Event

Michigan Theater
603 E Liberty St, Ann Arbor, MI 48104


Penny Stamps Speaker Series
Open to the public
Free of charge
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Renowned for eye catching album covers, posters and his recent book of life lessons, graphic designer Stefan Sagmeister is both a maverick and perfectionist. His motto is Design that needed guts from the creator and still carries the ghost of these guts in the final execution.” In 1993 he formed Sagmeister Inc. to design branding, graphics, and packaging for clients as diverse as the Rolling Stones, HBO, the Guggenheim Museum and Time Warner, and he is the author of the design monograph Made You Look. His long-standing collaborators include the AIGA, and musicians David Byrne and Lou Reed. In 2005, Sagmeister won the Communications Award from the Cooper-Hewitt National Design Museum. His Stamps presentation explores how to achieve happiness as a designer, his tactics to ensure his work remains a calling without deteriorating into a job, as well as the chances to design pieces that induce happiness in the audience.

With support from the U‑M Taubman College of Architecture and Urban Planning and AIGA Detroit — the professional association for design.


Content Notice

In accordance with the University of Michigan’s Standard Practice Guidelines on Freedom of Speech and Artistic Expression, the Penny Stamps Speaker Series does not censor our speakers or their content. The content provided is intended for adult audiences and does not reflect the views of the University of Michigan or Detroit Public Television.