President of Lowe and Partners Global Creative Council, ad executive Jose Miguel Sokoloff has led a multi-year, multi-award winning marketing campaign on behalf of the Ministry of Defense against the guerrilla war in Colombia, persuading FARC guerrillas to demoblize. He is the recipient of the prestigious Titanium Lion, a UK IPA Effectiveness Grand Prix, a Jay Chiat Grand Prix and an El Ojo Grand Prix. His agency, Lowe SSP3, was awarded Advertising Age’s International Agency of the Year in 2013. Sokoloff is proud to be part of the evolving peace process in his homeland. He passionately believes in using creative thinking and innovation, interactive campaign strategy and powerful storytelling to one day bring an end to a war he has lived all his life.
Additional Appearance at MOCAD: Friday February 20th at 7pm
Co-presented by the Museum of Contemporary Art Detroit (MOCAD).
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