Dr. G. Clotaire Rapaille is an internationally known expert in creativity and communication. His marketing strategies have grown out of his work in the areas of psychiatry, psychology, and cultural anthropology, combining a pyschiatrist’s depth of analysis with a business person’s attention to practical concerns. He has written more than ten books including, Creative Communication, recognized as the standard reference for the French advertising community. His most recent book, the best selling, The Culture Code, sheds light not just on business but on the way every human being acts and lives.
With support from the UM Yaffe Center for Persuasive Communication at the Ross School of Business, the UM Institute for the Humanities, the UM College of Engineering Center for Entrepreneurship, and UM Arts on Earth.
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