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Rebekah Modrak Quoted in WIRED Magazine

January 12, 2017

In a recent article for WIRED Magazine, writer David Pierce referenced statements made about the design object company Shinola by Stamps Associate Professor Rebekah Modrak.

...critics argue that it’s disingenuous to call Shinola a Detroit company when its owner, Bedrock Manufacturing, and founder are in Texas. They find its use of employees in ads cynical, and decry what Rebekah Modrak of the University of Michigan calls “calculated ‘authenticity.’” Modrak calls Shinola’s stuff “bougie crap” that celebrates the image of the working class at prices only the affluent can afford. It’s hard to argue with her when you realize Shinola charges $95 for an iPhone case, $150 for a football, and $400 for a pocket knife.

Shinola’s Quest to Make the Best Turntable You’ve Ever Heard | WIRED

Rebekah Modrak Quoted in WIRED Magazine

Image: David Brandon Geeting for WIRED