Reclaim is a lifestyle brand that tackles sustainable habits. In the realm of habitual sustainability, there are plenty of aspects to tackle. How long are your showers? Do you turn the lights off when you leave a room? Do you utilize reusable cups? This small grayish area is where Reclaim fits into society, these little habits that add up over time. Over the past 9 months, Reclaim has done a series of small campaigns, targeted at college students using social media and print assets. Through these campaigns, the brand aimed to change habits, and habits are contagious, therefore helping better the entire campus through a small group of habit of individuals who altered their behavior.
On view at Stamps Gallery
This work is featured as part of Adapt: The 2019 Stamps Senior Show, unfolding during the month of April in four exhibition sites throughout the city of Ann Arbor: the Michigan Theater, Duderstadt Video Studio, the Art & Architecture Building, and Stamps Gallery. Each space will host key exhibition events including film/video screenings, live performances, and opening receptions. Check the exhibition page for dates, times and hours.