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Sign and Symbol

ARTDES 211 .2

Details

Credit Hours: 3
Course Fee: 100
Instructor(s): McGowan, Mike
Schedule: MonWed 11:00a-1:15p
Modality: In-person

Semester

Fall 2021

Cul­tural, psy­cho­log­i­cal, social, and his­tor­i­cal inter­pre­ta­tions of sym­bols and signs are ana­lyzed through design projects, read­ings, dis­cus­sion, and research. This course addresses basic visual com­mu­ni­ca­tion prin­ci­ples that include gestalt, form, and con­text. The terms sign” and sym­bol” rep­re­sent the var­i­ous ways in which visual images are seen and inter­preted by the pub­lic. Stu­dents design sym­bols for use in a vari­ety of sit­u­a­tions and for audi­ences at the cross­roads of mod­ern life. For exam­ple, signs and sym­bols are used for dig­i­tal tools and appli­ca­tions, in air­ports and other trans­porta­tion hubs and at large inter­na­tional events such as the Olympic games. At the heart of it all, the course addresses how pub­lic-minded design­ers can design for uni­ver­sal com­mu­ni­ca­tion needs. FRE­QUENCY OF OFFER­ING: This course is typ­i­cally offered in both the fall and win­ter terms of every aca­d­e­mic year, though sched­ul­ing may vary accord­ing to future term circumstances.
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