- 2013 Style Guide
- Email Signature
- Logo Images
- Templates / Letterhead
- Use of the School Name in Text
2013 Style Guide
As a community of creative makers we are continually producing materials connected with our activities, programs, exhibitions, classes, and presentations. Stamps benefits from the diversity of graphic communication styles that target its many audiences. But without unifying visual guidelines, the materials we produce can appear disconnected, making us less recognizable as a school and confusing our audiences about who we are and what we do.
We have a common interest in reinforcing Stamps reputation for institutional excellence and increasing our visibility as a School. In order to this, we must be disciplined about our visual identity.
The following materials present not just a visual mark to unify our activities but a means for collectively communicating who we are to all our audiences —internal and external. At the same time, these guidelines allow considerable discretion in expressing the unique qualities of Stamps and its various creative activities.
Stamps School Brand Guidelines 2013
This document, prepared by the Stamps communications team, provides guidelines for using the key graphic elements of the Stamps visual identity: the Stamps logo and wordmark, the Stamps typeface, and Stamps colors.
It focuses on print publications, with general guidelines for the web, and provides resources and downloads to ensure consistent usage. It also provides guidelines for use of the Stamps School name in text.
Together, these materials provide a foundation for organizational visual identity—along with a strong connection to the University of Michigan—without constraining the range of graphic possibilities.
Use the following instructions to create/edit your signature in GMail.
- Open GMail: http://email.umich.edu.
- Click the gear icon ( in the upper right, then select Settings.
- Enter your new signature text in the box at the bottom of the page next to the Signature option. Use the Rich Formatting buttons above the box to format your text, if desired. Recommended formatting is as follows:
Penny W. Stamps School of Art & Design
University of Michigan
- To add an image of our new logo, place your cursor after your signature text, then click the Insert Image Rich Formatting button.
- In the next window’s Image URL field, copy and paste the following URL: http://stamps.umich.edu/images/uploads/stamps/Stamps_email_logo_2013.png
- Click Save Changes.
If you're editing your signature and only have an option to create a plain text signature, this is due to your current compose message settings. Click Compose to create a new message, then click the Rich Formatting option in the message. Once this change is made, you'll be able to create a rich text signature.
The Merriweather typeface is a free open source font that is available to anyone. Merriweather will be used online and as the Stamps Administrative font. It is to be used in day-to-day use—letterhead copy, memos, and all in-house communication. Stamps employees, students, and authorized contractors for Stamps, are asked to use Merriweather in publications, communications, and academic work relating to Stamps.
- Click the following link: Merriweather on Google Fonts
- On the Google Fonts page, make sure all of the Merriweather font styles are checked, then click the "arrow" button on the upper right to download.
- In the resulting dialog box, click the ".zip file" link to finish your download.
- Double-click the .zip file you have downloaded - this should expand into a folder containing several .ttf font files. Double-click each .ttf font to open it in Font Book, then click the Install Font button in Font Book to complete the installation.
The Stamps logo is designed to achieve a number of goals: 1) to support a visual identity that marks us as bold, confident, and creative. 2) to work well with the new visual identity that has just been adopted by the majority of UM units 3) to place us in the same visual family as many of the schools with whom we compete. The Stamps logo features a bold and confident “Stamps” name, set in the Hoefler & Frere-Jones typeface Gotham. The accompanying “University of Michigan” text is set in the Hoefler & Frere-Jones typeface Mercury Display Bold. It is carefully proportioned to work at small and moderate sizes in all publications—web and print. Please follow guidelines in the style guide for use to ensure that the logo retains its impact as the official mark of the School.
- The Stamps logo should be used in all situations that call for the official mark of the School. For example, it should be used as the mark of the School in publications, print materials, websites and at public events that visually represent Stamps as a sponsor.
- Only with the approval of the Stamps School Director of Communications may the Stamps logo or wordmarks be used in non-Stamps publications or event displays.
Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly.
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by Stamps of a non-Stamps product, service, or business.
- Alter these graphics in any way, or combine them with any other graphics, without written consent from Stamps.
Download ready-to-use images of the Stamps logo.
If you need additional images, please contact the Communications team.
Templates / Letterhead
Templates will be provided to streamline the workflow of faculty, staff, and students of the Stamps School, as well as to create consistency in all materials representing the Stamps School. Please contact the Communications team if you have specific needs not addressed here.
Before downloading the template files below, please download and install the free Merriweather font (see instructions).
Microsoft Word Templates
Follow these instructions to save and install .dotx files as templates in Microsoft Word.
- Download the appropriate Word template below:
Stamps School Letterhead - General Use (Word): This is a general Stamps School letterhead appropriate for color printing and digital distribution.
Temporary Signage (Word) : This document can be used to make temporary signs for posting information about scheduling of classrooms, class cancellations, etc.
- Double-click the resulting .dotx file to open it in Word.
- To save the file as a reusable template, after it opens in Word choose File > Save As... The file should be saved to your "My Templates" folder by default. Click the "Save" button to save the template, then close the template. You'll need to open each .dotx file that you downloaded in step 1, then repeat this step for each template file.
- To create a new file based on a template you installed, choose File > New from Template.... Click My Templates in the resulting window’s left column, select the template you'd like to use, and click the "Choose" button.
- Word should create a new document based on the template you selected. Start editing to create your customized document.
Note: if you don't want to use the file as a template, you don't have to - you can just open the .dotx file in Microsoft Word or Pages, edit and print or save.
Saving & Sending Files
When you're finished with your new Word document, you should be able to easily print it out for mailing or distribution. If, however, you're planning on distributing the file electronically (via email/etc), we recommend that you first save the file as a PDF. In PDF form, the fonts used in our templates will be preserved, even if they aren't installed on other’s computers. Additionally, the document won't be easily editable by recipients.
To save your Word document as a PDF, follow these steps:
- Choose File > Save As... . In the resulting window, choose the location you'd like to save the file and edit the file name as needed. Then, change the Format: dropdown to PDF.
- Click the "Save" button to save your file.
Slide Presentation Templates
Click the link below to download basic Powerpoint and Keynote files that can be used as templates for slide presentations.
Posters & Flyers
Click the links below to download poster templates for use in Adobe Photoshop, Illustrator and InDesign. Please keep in mind that all public posters must be approved by the Stamps Communication team.
The Stamps Wordmark (the large "STAMPS" at the top of the templates) is optional, and its color can be changed - but the smaller Stamps "Stamp" logo at the bottom of the templates must be included in your design, and can not be changed without approval from the Stamps Communications team.
- 8.5 x 11" (Photoshop, Illustrator, InDesign)
- 11 x 17" (Photoshop, Illustrator, InDesign)
- 18 x 24" (Photoshop, Illustrator, InDesign)
- 24 x 36" (Photoshop, Illustrator, InDesign)
Use of the School Name in Text
1. Always use the Ampersand
The name of the school should always include the ampersand, not the word “and.”
Example: When Bob was first admitted to the Penny W. Stamps School of Art & Design....
2. First use of Name should be the full name
When using the name of the school in text, the first usage should always be the school’s full name, the Penny W. Stamps School of Art & Design. Subsequent uses can be shortened: Subsequent uses of the school name in the same text can be “the Stamps School of Art & Design,” “Stamps School,” or “Stamps.”
Example: The Penny W. Stamps School of Art & Design is a small tight knit creative community surrounded by the resources of a top 10 University. Stamps students can ......... or At the Stamps School... or At Stamps, students can expect...
3. Use of “art and design”
Please use the phrase “art and design” to refer to the practice of art and design or to art and design students. Use an “and” and not an ampersand.
Example: When art and design students come to the Penny W. Stamps School of Art & Design, they are...
4. Use of the Name in Interviews
Please, when you are being interviewed, ALWAYS include a reference to Stamps. Ideally, you would say, “I am currently a ________ at Stamps School of Art & Design at the University of Michigan.” But saying the “Stamps School at the University of Michigan” is acceptable. And even “Stamps” is better than not including any mention of the School’s name. Please... try to never only say “I’m at the University of Michigan.”
5. Use of the Name in Publications, Email Signature, and Résumés
Please use the School’s full name: Penny W. Stamps School of Art & Design University of Michigan
Director of Communications,
Penny W. Stamps School of Art & Design University of Michigan